Dialogic Messaging Framework: Uses a direct, question-based headline to initiate mental health dialogue by speaking with viewers rather than instructing them.

Human-Centered Imagery:
Employs silhouetted figures to foster relatability and anonymity, allowing a diverse adult audience to project personal experiences.

Discreet Resource Access:
Integrates a QR code as a private, low-pressure call to action that connects viewers to support without public visibility.